Demonstrators are critical to the success of any home-based craft business. They did not only sell products, but they also sold your business. When you read articles about the decline in home-based businesses and market trends impacting businesses like yours, your stomach tightens, and you wonder if now is the time to exit. But it’s not all bad news for your business. There are many reasons why demonstrators are leaving Stampin Up—and that’s a good thing: it means they’re doing great! Let’s take a look at the top 10 reasons why your fellow demonstrators have left Stampin Up:
Demonstrators Are Leaving Stampin’ Up Because…
Stamping Up has shown incredible growth over the past decade, with double-digit growth every year. However, you may be surprised to learn that your fellow demonstrators are not as excited about the future. Here’s why…
Stamping Up Is Exciting And Constantly Improving
Stamping Up is a privately held company that is not required to produce financial results or share information with the public. So while sales are up, it’s impossible to know how much profit is being made or where. All the while, demand for higher profit margins is up as well. Stamping Up has responded to this pressure by changing the product line and increasing the cost to demonstrators. You might be wondering: How can this be good news? Stamping Up has a history of responding to criticism (such as the one-sidedness of the income opportunity as outlined in the next section, “Demonstrators Are Leaving Because Of The New Compensation Plan”) by making improvements. Demonstrators want and deserve complete transparency in the business, and Stamping Up is the type of company that would respond to that need.
Demonstrators Are Leaving Because Of The New Compensation Plan
As mentioned in the previous section, Stamping Up responded to criticism about the lack of financial transparency and many other legitimate issues with a new compensation plan. Unfortunately, the new plan is a significant step backward for demonstrators. Indeed, compensation is no longer commission-based, but the new system is not a pure salary either. Instead, it’s a hybrid system that includes a base salary plus a bonus structure. The bonus structure has Demonstrators putting a significant portion of their profits into the company’s marketing budget. Demonstrators are unhappy with this because it limits their ability to make a decent profit. Stamping Up has historically not put any money into marketing, and demonstrators have built the business through their efforts. Now, demonstrators are required to invest in marketing and see little return on their investment. The new compensation plan results in demonstrators receiving less income while putting in more hours.
Demonstrators Are Tired Of The Badgering To Join Pu
Stamping Up has spent a great deal of time and resources trying to recruit new demonstrators for the past decade, mainly targeting people with children. One of the ways they’ve attempted to do this is by offering the option to purchase a “parenting” package that includes discounts on products and additional perks. Demonstrators are upset about this perk because they feel it’s unfair. They believe parents should be compensated for the added time and effort they take to manage children’s activities, not receive a discount.
Your Customers Are Incredibly Tired Of The Endless Sales
Stamping Up has long been known for its incredible sales. It was considered the most profitable craft business in the world, and demonstrations were making a fortune. But in recent years, the company has shifted its focus toward volume, which is a terrible idea for the business’s long-term health. Demonstrators are tired of the endless sales because it’s impossible to maintain the high level of quality that customers expect while trying to get through the massive volume needed to feed the sales frenzy. They’d like to see sales return to a manageable level and a return to absolute value pricing.
Demonstrators Are Exiting Due To The Lack Of Recognition For Their Contributions
Stamping Up is a numbers game: the more people you have in your business, the more you make. There is a constant barrage of bullying in your inbox, begging you to bring in new demonstrators. They are offered outrageous incentives to join the business. The company has no problem spending millions of dollars to bring in new people, but it is stingy about rewarding the people who built the business. Advancement in the company is limited to the top and is not driven by the efforts of the people at the bottom. Most of the time, the harder you work, the less recognition you receive. Demonstrators feel like they are treated as numbers in a game they don’t want to play anymore.
Finally, Demonstrators Are Leaving BECAUSE They Know What’s Coming Next.
Stamping Up has spent billions of dollars acquiring companies and is now the third-largest home-based business globally. Once your business is that big, it’s next to impossible to stay nimble. Once it becomes a public company, legal and governance restrictions will prevent Stamping Up from being a cutting-edge, innovative business. The company’s current CEO has said the next five years would be focused on optimization. The company will likely make more acquisitions and be focused on squeezing profits out of the acquired businesses. Demonstrators who are aware of the challenges of big business understand that it will be impossible for Stamping Up to stay nimble and will pull back on its previous efforts to be responsive to its customers and demonstrator needs.
Demonstrators Are Leaving Stampin’ Up Because They Know What’s Coming Next.
Stamping Up has gotten very big, very quickly, and exciting. Demonstrators believe the company has a bright future and will remain a dominant force in the craft industry for years to come. What’s not exciting is that dramatic changes are coming for the industry. And, as a big company, Stamping Up will have to respond to those changes. The aggressive and one-sided sales tactics we’ve seen for the past decade will likely have to change. Your customers will be less likely to tolerate being badgered with sales pitches, seeing their inboxes filled with invitations to party, and feeling like they are being stalked on social media.