Meaning and Information About the Volvo Logo
More than 100 years have passed since the name Volvo first appeared on a ball bearing. The Volvo brand was officially registered as of June 22, 1915. A year or so before Volvo’s 90-year story began, Svenska Kullagerfabriken – SKF; He realized the great potential of the manufacturer brands on balls and related systems in the automotive industry and accordingly started to form ideas on the resources to meet the need. SKF was already a world-leading manufacturer, thanks to Sven Wingquist’s unique spherical ball invention.
Volvo Logo Meaning Volvo; a simple and easy to say the name
An astute executive who works in the management of the company, who is good with words and foreign languages, coined the name VOLVO (in capital letters) on brand usage. Papers prepared regarding the application are from SKF; It was sent to the Royal Swedish Patent & Registration Office in Stockholm on 20 February 1915 via AB Delmar & Patent Office.
“Volvo”; The infinitive form of the Latin word “roll”. “Volvo” also meant “I’m rolling”. The name was simple, ingenious, and had a strong symbolic connection with the overall work of the company. More than that, it didn’t have the letters R or S in it. This posed a minimal risk of pronunciation problems in most parts of the world. As a major export company in those days, SKF knew very well the value of the brand name.
The American industrialist and camera manufacturing firm Eastman had invented roll films a few years before this date, and for the same reasons avoided using the letters R or S for their products and created a simple brand name.
Volvo Logo Meaning
In fact, this ideogram has always been a symbol, not just in Sweden, but in the entire iron industry. This symbol on the front of the car is the iron industry that Sweden is proud of; it also symbolized a union with steel and durability. At the same time, the name Volvo got its own font with the new car.
The logo design was shaped with a diagonal band running along with the radiator from top left to the bottom right and was used on the first car yet in April 1927. This band was originally a necessity to keep the chrome logo in place but has since evolved into a decorative symbol. This symbol is on the grille of all Volvo models that are still out of production. The symbol of iron since 2006, the logo has become a common symbol for both Volvo Cars and Volvo AB.
The word Volvo means “I drive” in Latin. In 1927, the Volvo automobile company was born with the production of the first vehicle called “Jakop”, which came out of the factory in Gothenburg, Sweden. The company was originally established as a subsidiary of Swedish bearing manufacturer SKF.
The company, which could not show much presence in automobile production until after the second world war, concentrated mostly on the production of series-1 coded trucks. In 1929, he started the production of the U-21 coded marine engine. It started to produce its first bus with the code B1 in 1934. And the firm started producing aircraft engines in the 1940s.
The Volvo Group Today
Today, the Volvo group includes the production of trucks, tractors, buses, construction equipment, marine engines, the aviation industry, and financial services. Volvo has produced a total of 14,937,411 vehicles from its establishment in 1927 until 2007.
In 1999, the Volvo Group sold its Volvo Cars division to Ford Motor for approximately $6.5 billion. On the other hand, in 2001, the Volvo group purchased the French Renault Truck. Volvo was sold by former owner Ford to the Chinese group Geely for $2 billion in 2010. Ford had bought the Swedish brand for about $6.5 billion at the time. After being sold to the Chinese Geely group, Volvo waited a long time to be able to manufacture in China, while the design and R&D centers in Europe continued to operate as before.
The companies within the Volvo Group can be listed as follows;
Volvo Truck, Mack, Renault Truck, Nissan Diesel Engine, Volvo Bus, Volvo Construction Equipment, Volvo Penta, Volvo Aero, Volvo Financial Services